Discover the Maison's Fragrance collections.


Boucheron Place Vendôme

The timeless perfume of a mythic Place

Boucheron pays tribute to its mythic address on Place Vendôme, by celebrating the union between the intensity of cedar wood and the finesse of the jasmine into a unique collection.

  • Moment #19

    Blue Blazer

    When the Ritz Palace was established on the Place Vendôme, shortly after the Maison Boucheron, César Ritz and Frédéric Boucheron quickly became friends. The atmosphere of the boutique at number 26 Place Vendôme was very similar to that of the palace hotel, so much so that some clients even considered it to be an annex of the Ritz, offering the same special atmosphere and dedicated service to its clients. Indeed, the butler at the Boucheron boutique offered the same cocktails as at the hotel and it is said that the “Blue Blazer” was Frédéric Boucheron’s favorite.

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Boucheron pour Homme

The first Jewel-Fragance, Classic and Timeless.

Launched in 1988 its iconic Ring-shaped bottle, Boucheron is inspired from the precious and magical world of the glamourous Parisian Place Vendôme.


  • Moment #12

    Maharadjah de Patiala

    The most extraordinary order ever seen on the Place Vendôme

    It was in August 1928 that the Maharajah of Patiala arrived at number 26 Place Vendôme, escorted by servants carrying six boxes full of precious stones, including 7 571 diamonds and 1 432 emeralds. Impressed by Boucheron’s reputation and the special link the Maison had established with India, he ordered an exceptional set of jewelry to be made up of 149 jewelry pieces with the thousands of diamonds, rubies and emeralds from his treasure. To this day, this is the most important and extraordinary order ever seen on Place Vendôme.

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Jaïpur Homme

Launched in 1998, Jaïpur Homme is a pure sensual adventure.

Jaïpur Homme takes inspiration from the marvelous gardens of the Maharadjas and bears all of the precious codes of Maison Boucheron: the golden gadroons, the sapphire cabochon...

Gift Guide

The pleasure of giving; discover the gift guide that will help you find the pieces you are looking for.

The Maison

The Maison Boucheron; discover 150 years of history and savoir-faire at 26 Place Vendôme.

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