Ever since, Boucheron has been the jeweler of love and tradition.

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Gift Guide

The Maison Boucheron accompanies you in your search for the creation that shines brightest for you.

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Discover the Maison's Watch collections.

  • Moment #3

    Gabrielle Boucheron

    In 1888, Frédéric Boucheron, deeply in love with his wife Gabrielle, gave her a necklace representing a snake on the eve of one of his trips away. The protective animal watched over her when her husband was absent. Since then, it has become a symbol of love and protection and aquired the status of Talisman of the Maison.

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First jeweler on Place Vendôme *

Established since 1893 at the 26, Place Vendôme, the craftsmen are perpetuating the Maison’s savoir-faire, inherited from its founder Frédéric Boucheron more than 150 years ago.

* In 1893, Frédéric Boucheron is the first of the great contemporary jewelers, to open a Boutique on Place Vendôme

Discover the history of the Maison
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